The elusive fan : (Record no. 169)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01821cam a2200325 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063220.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071454094 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202110121652 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201301090511 |
| Level of effort used to assign classification | staff |
| Level of effort used to assign subject headings | 200907250308 |
| Level of effort used to assign classification | staff |
| -- | 200907250306 |
| -- | staff |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 796.0698 |
| Item number | REI |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 796.0698 |
| Item number | REI [ Shelf 68 ] |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rein, Irving J. |
| 245 ## - TITLE STATEMENT | |
| Title | The elusive fan : |
| Remainder of title | reinventing sports in a crowded marketplace / |
| Statement of responsibility, etc. | Irving Rein, Philip Kotler, Ben Shields. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 345 p. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 307-327) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Reaching the elusive fan : The fan challenge; Sports in trouble; How fans connect -- Connecting to the elusive fan: Reinventing the sports brand; Generating the sports brand transformation; Implementing the sports brand transformation; Communicating the sports brand -- Surviving in the sports fan marketplace: Sustaining the fan connection; Successful cases in sports branding; The future of fan connection. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports |
| General subdivision | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports |
| General subdivision | Economic aspects. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports spectators |
| Geographic subdivision | United States. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Professional sports |
| Geographic subdivision | United States. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shields, Ben. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| -- | ontributor biographical information |
| Uniform Resource Identifier | <a href=" http://www.loc.gov/catdir/enhancements/fy0661/2006018779-b.html"> http://www.loc.gov/catdir/enhancements/fy0661/2006018779-b.html</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| -- | ublisher description |
| Uniform Resource Identifier | <a href=" http://www.loc.gov/catdir/enhancements/fy0661/2006018779-d.html"> http://www.loc.gov/catdir/enhancements/fy0661/2006018779-d.html</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| -- | able of contents |
| Uniform Resource Identifier | <a href=" http://www.loc.gov/catdir/enhancements/fy0661/2006018779-t.html"> http://www.loc.gov/catdir/enhancements/fy0661/2006018779-t.html</a> |
| 991 ## - | |
| -- | VIRTUA |
| 991 ## - | |
| -- | VTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*5050*6500*6501*6502*6503*6504*7000*7001*8560*8561*8562*9992 |
| 909 ## - | |
| -- | 176 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 25/07/2009 | 796.0698 REI [ Shelf 68 ] | 0002609 | Reference | ||||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 25/07/2009 | 796.0698 REI [ Shelf 68 ] | 0002610 | 1 | Book |