Rural marketing : (Record no. 168)

MARC details
000 -LEADER
fixed length control field 01422nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063220.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780761935889 (hard back)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110121651
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201301090506
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200907250314
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200907250313
Level of effort used to assign classification staff
-- 200907250305
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.804
Item number VEL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.804
Item number VEL [ Shelf 68 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Velayudhan, Sanal Kumar,
Dates associated with a name 1955-
245 ## - TITLE STATEMENT
Title Rural marketing :
Remainder of title targeting the non-urban consumer /
Statement of responsibility, etc. Sanal Kumar Velayudhan.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi ;
-- Thousand Oaks, Calif. :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent 249 p.;
Dimensions 20 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. ) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision India.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Geographic subdivision India.
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name India
General subdivision Rural conditions.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0500*0820*1000*2450*2500*2600*3000*5040*5050*6500*6501*6510*9992
909 ## -
-- 175
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 25/07/2009   658.804 VEL [ Shelf 68 ] 0001984 1 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 25/07/2009   658.804 VEL [ Shelf 68 ] 0001983   Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 25/07/2009   658.804 VEL [ Shelf 68 ] 0005009 2 Book
Copyright © 2026 Indian Institute of Management Shillong. All Rights Reserved.