Normal view MARC view ISBD view

Marketing as strategy : (Record no. 166)

MARC details
000 -LEADER
fixed length control field	01459nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063220.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0143061892
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0143061895
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121633
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301090011
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201102240107
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907250302
Level of effort used to assign classification	staff
--	200907250300
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.802
Item number	KUM
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Item number	KUM [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kumar, Nirmalya.
245 ## - TITLE STATEMENT
Title	Marketing as strategy :
Remainder of title	understanding the CEO's agenda for driving growth and innovation /
Statement of responsibility, etc.	Nirmalya Kumar ; [foreword by Philip Kotler]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston, Mass. :
Name of publisher, distributor, etc.	Harvard Business School Press,
Date of publication, distribution, etc.	c2004.
300 ## - PHYSICAL DESCRIPTION
Extent	xv, 270 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. [247]-258) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	From marketing as a function to marketing as a transformational engine -- From market segments to strategic segments -- From selling products to innovating solutions -- From declining to growing distribution channels -- From branded bulldozers to global distribution partners -- From acquiring to rationalizing brands for profit -- From market-driven to market-[d]riving -- From strategic business units to corporate marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Strategic planning.
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/toc/ecip0411/2003025721.html"> http://www.loc.gov/catdir/toc/ecip0411/2003025721.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000201050008201000245026003000504050506500650185609992
909 ## -
--	173

Holdings
Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type	Date last seen	Date last checked out
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.802 KUM [ Shelf 67 ]	0004552		Reference
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.802 KUM [ Shelf 67 ]	0004553	1	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/04/2010		658.802 KUM [ Shelf 67 ]	0004554	2	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	22/02/2011		658.802 KUM [ Shelf 67 ]	0009477	3	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	22/02/2011	5	658.802 KUM [ Shelf 67 ]	0009464	4	Book	05/02/2026	05/02/2026
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	23/02/2011		658.802 KUM [ Shelf 67 ]	0009503	5	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	24/02/2011		658.802 KUM [ Shelf 67 ]	0009531	6	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	24/02/2011		658.802 KUM [ Shelf 67 ]	0009541	7	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/02/2011		658.802 KUM [ Shelf 67 ]	0009610	8	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/02/2011		658.802 KUM [ Shelf 67 ]	0009636	9	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	06/04/2011		658.802 KUM [ Shelf 67 ]	0009741	10	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	20/05/2013		658.802 KUM [ Shelf 67 ]	0010763	11	Book