Normal view MARC view ISBD view

Services marketing : (Record no. 156)

MARC details
000 -LEADER
fixed length control field	01335nam a2200301 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063220.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0072961945 (alk. paper)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121342
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301080133
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907250153
Level of effort used to assign classification	staff
--	200907250151
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	ZEI
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	ZEI [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Zeithaml, Valarie A.
245 ## - TITLE STATEMENT
Title	Services marketing :
Remainder of title	integrating customer focus across the firm /
Statement of responsibility, etc.	Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston :
Name of publisher, distributor, etc.	McGraw-Hill/Irwin,
Date of publication, distribution, etc.	c2006.
300 ## - PHYSICAL DESCRIPTION
Extent	xxvii, 743 p. :
Other physical details	ill., map ;
Dimensions	27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Service industries
General subdivision	Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Customer services.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Bitner, Mary Jo.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Gremler, Dwayne D.
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html"> http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents only
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html"> http://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ontributor biographical information
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html"> http://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502500260030005040650065016502700070018560856185629992
909 ## -
--	163

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Copy number	Koha item type
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009	658.8 ZEI [ Shelf 67 ]	0005082		Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009	658.8 ZEI [ Shelf 67 ]	0005083	1	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	21/02/2011	658.8 ZEI [ Shelf 67 ]	0009449	2	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	22/02/2011	658.8 ZEI [ Shelf 67 ]	0009462	3	Book