Planning for power advertising : (Record no. 1471)

MARC details
000 -LEADER
fixed length control field 01143nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063238.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178295490 (India : pbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761933549 (U.S. : pbk)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109271555
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 202109271554
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201302151625
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200908080303
Level of effort used to assign classification staff
-- 200908080302
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 659.1
Item number HAL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number HAL [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Halve, Anand Bhaskar,
Dates associated with a name 1955-
245 ## - TITLE STATEMENT
Title Planning for power advertising :
Remainder of title a user's manual for students and practitioners /
Statement of responsibility, etc. Anand Bhaskar Halve.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi ;
-- Thousand Oaks, Calif. ;
-- London :
Name of publisher, distributor, etc. Response Books,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent 260 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [253]) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Geographic subdivision India.
856 ## - ELECTRONIC LOCATION AND ACCESS
-- able of contents only
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/toc/ecip0515/2005019506.html"> http://www.loc.gov/catdir/toc/ecip0515/2005019506.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ublisher description
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0658/2005019506-d.html"> http://www.loc.gov/catdir/enhancements/fy0658/2005019506-d.html</a>
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0201*0500*0820*1000*2450*2600*3000*5040*6500*6501*8560*8561*9992
909 ## -
-- 1490
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 08/08/2009   659.1 HAL [ Shelf 80] 0004957   Reference
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