The (un)common sense of advertising : (Record no. 1470)

MARC details
000 -LEADER
fixed length control field 01288nam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063238.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761997350
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761997369 (pbk.)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109271553
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201302151627
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200908080301
Level of effort used to assign classification staff
-- 200908080300
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 659.1
Item number TIW
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number TIW [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tiwari, Sanjay,
Dates associated with a name 1953-
245 ## - TITLE STATEMENT
Title The (un)common sense of advertising :
Remainder of title getting the basics right /
Statement of responsibility, etc. Sanjay Tiwari.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. Sage Publications Inc.,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent 322 p. ;
Dimensions 22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note The advertising context -- The marketing perspective -- The brand perspective -- The advertising perspective -- The creative perspective -- The media perspective -- The supplementary perspective -- The advertising agency perspective.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ublisher description
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0657/2002152695-d.html"> http://www.loc.gov/catdir/enhancements/fy0657/2002152695-d.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
-- able of contents only
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0657/2002152695-t.html"> http://www.loc.gov/catdir/enhancements/fy0657/2002152695-t.html</a>
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0201*0500*0820*1000*2450*2600*3000*5040*5050*6500*6501*8560*8561*9992
909 ## -
-- 1489
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 08/08/2009   659.1 TIW [ Shelf 80] 0004941   Reference
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