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Marketing myopia / Theodore Levitt.

By: Material type: TextSeries: Harvard business review classicsPublication details: Boston, Mass. : Harvard Business School Press, c2008.Description: 90 p. ; 14 cmISBN:
  • 9781422126011
Subject(s): DDC classification:
  • 658.8 LEV [ Shelf 80]
LOC classification:
  • 658.8 LEV
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Book Indian Institute Of Management, Shillong 658.8 LEV [ Shelf 80] (Browse shelf(Opens below)) Available 0004803

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An article originally published in 1960.

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