Normal view MARC view ISBD view

Blue ocean strategy : (Record no. 1399)

MARC details
000 -LEADER
fixed length control field	01372nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063237.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	1591396190 (hardcover : alk. paper)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121632
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301090006
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200908060001
Level of effort used to assign classification	staff
--	200908060000
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.802
Item number	KIM
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Item number	KIM [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kim, W. Chan.
245 ## - TITLE STATEMENT
Title	Blue ocean strategy :
Remainder of title	how to create uncontested market space and make the competition irrelevant /
Statement of responsibility, etc.	W. Chan Kim, Ren�ee Mauborgne.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston, Mass. :
Name of publisher, distributor, etc.	Harvard Business School Press,
Date of publication, distribution, etc.	c2005.
300 ## - PHYSICAL DESCRIPTION
Extent	xv, 240 p. :
Other physical details	ill. ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. [223]-229) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	New products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Market segmentation.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Mauborgne, Renee.
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/toc/ecip0422/2004020857.html"> http://www.loc.gov/catdir/toc/ecip0422/2004020857.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000500082010002450260030005040505065006501700085609992
909 ## -
--	1417

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Copy number	Koha item type
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	06/08/2009	658.802 KIM [ Shelf 67 ]	0005525	2	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	06/08/2009	658.802 KIM [ Shelf 67 ]	0005524	1	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	20/08/2009	658.802 KIM [ Shelf 67 ]	0005523		Book