Greater good : (Record no. 1379)

MARC details
000 -LEADER
fixed length control field 01350nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063237.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422117354
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1422117359
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109271217
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201302141337
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200908052303
Level of effort used to assign classification staff
-- 200908052302
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.8
Item number QUE
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number QUE [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Quelch, John A.
245 ## - TITLE STATEMENT
Title Greater good :
Remainder of title how good marketing makes for better democracy /
Statement of responsibility, etc. John A. Quelch, Katherine E. Jocz.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Harvard Business Press,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 331 p. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 279-311) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Democracy.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jocz, Katherine E.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0201*0500*0820*1000*2450*2600*3000*5040*5050*6500*6501*7000*9992
909 ## -
-- 1397
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 05/08/2009   658.8 QUE [ Shelf 80] 0004796   Reference
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