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Harvard business essentials : (Record no. 1366)

MARC details
000 -LEADER
fixed length control field	01975nam a2200289 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063237.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	1591397626 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781591397625
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202505021708
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	202111091543
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201805181041
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201805181041
Level of effort used to assign classification	staff
--	200908052219
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.802
Item number	HAR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Item number	HAR [ Shelf 4 ]
245 ## - TITLE STATEMENT
Title	Harvard business essentials :
Remainder of title	marketers toolkit : the 10 strategies you need to succeed /
Statement of responsibility, etc.	Harvard Business School.
246 30 - VARYING FORM OF TITLE
Title proper/short title	Marketer's toolkit
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston, Mass. :
Name of publisher, distributor, etc.	Harvard Business School Press,
Date of publication, distribution, etc.	c2006.
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 230 p. :
Other physical details	ill. ;
Dimensions	24 cm.
490 ## - SERIES STATEMENT
Series statement	Harvard business essentials
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
Form subdivision	Handbooks, manuals, etc.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Strategic planning
Form subdivision	Handbooks, manuals, etc.
710 ## - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	Harvard Business School.
830 ## - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title	Harvard business essentials series.
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/toc/ecip0516/2005020520.html"> http://www.loc.gov/catdir/toc/ecip0516/2005020520.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200020105000820245024602600300049005040505065006501710083008560*9992
909 ## -
--	1384

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/08/2009		658.802 HAR [ Shelf 4 ]	0003923		Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/08/2009		658.802 HAR [ Shelf 4 ]	0004018	1	Book