Normal view MARC view ISBD view

Total relationship marketing : (Record no. 136)

MARC details
000 -LEADER
fixed length control field	01156nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063220.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0750654074
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121430
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301080149
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907250015
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907250015
Level of effort used to assign classification	staff
--	200907250013
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	GUM
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	GUM [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Gummesson, Evert,
Dates associated with a name	1936-
245 ## - TITLE STATEMENT
Title	Total relationship marketing :
Remainder of title	marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm /
Statement of responsibility, etc.	Evert Gummesson.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Oxford ;
--	Boston, MA :
Name of publisher, distributor, etc.	Butterworth-Heinemann,
Date of publication, distribution, etc.	2002.
300 ## - PHYSICAL DESCRIPTION
Extent	350 p. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Relationship marketing.
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/description/els031/2002074374.html"> http://www.loc.gov/catdir/description/els031/2002074374.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/toc/els031/2002074374.html"> http://www.loc.gov/catdir/toc/els031/2002074374.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502500260030005040650085608561*9992
909 ## -
--	143

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.8 GUM [ Shelf 67 ]	0005322	1	Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.8 GUM [ Shelf 67 ]	0005321		Reference