Normal view MARC view ISBD view

Social marketing : (Record no. 135)

MARC details
000 -LEADER
fixed length control field	01244cam a2200289 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063220.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2007-039239
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781412956475
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121509
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301070337
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907250014
Level of effort used to assign classification	staff
--	200907250013
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	KOT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	KOT [ Shelf 66 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
245 ## - TITLE STATEMENT
Title	Social marketing :
Remainder of title	influencing behaviors for good /
Statement of responsibility, etc.	Philip Kotler, Nancy R. Lee.
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Los Angeles :
Name of publisher, distributor, etc.	SAGE Publications,
Date of publication, distribution, etc.	c2008.
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 444 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 403-427) and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Social marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Behavior modification.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Lee, Nancy,
Dates associated with a name	1932-
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ontributor biographical information
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html"> http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html"> http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents only
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html"> http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html</a>
991 ## -
--	VIRTUA
991 ## -
--	VTLSSORT00800100020005000820100024502500260030005040650065017000856085618562*9992
909 ## -
--	142

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Copy number	Koha item type	Date due
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009	658.8 KOT [ Shelf 66 ]	0002310		Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009	658.8 KOT [ Shelf 66 ]	0002311	1	Book	14/03/2022
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009	658.8 KOT [ Shelf 66 ]	0002312	2	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009	658.8 KOT [ Shelf 66 ]	0002313	3	Book