The marketing whitebook 2007-2008 / (Record no. 1283)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01205nam a2200289 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063235.0 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201010070224 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 200908050357 |
| Level of effort used to assign classification | staff |
| -- | 200908050353 |
| -- | staff |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.8 |
| Item number | POC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | POC |
| 245 ## - TITLE STATEMENT | |
| Title | The marketing whitebook 2007-2008 / |
| Statement of responsibility, etc. | edited by Jehangir S. Pocha. |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing white book |
| 246 #3 - VARYING FORM OF TITLE | |
| Title proper/short title | Businessworld marketing whitebook |
| 246 #7 - VARYING FORM OF TITLE | |
| Title proper/short title | BW marketing whitebook |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Businessworld |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 325 p. : |
| Other physical details | ill. (some col.), col. maps ; |
| Dimensions | 20 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "The essential handbook for marketers"--Cover. |
| 500 ## - GENERAL NOTE | |
| General note | Description based on: 2005. |
| 515 ## - NUMBERING PECULIARITIES NOTE | |
| Numbering peculiarities note | Issue for 2005 also called: 2nd ed. |
| 592 ## - | |
| -- | Acquired via LC overseas office. New Delhi Field Office. Most recent issues may not yet be available in LC Washington. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | India |
| Form subdivision | Handbooks, manuals, etc. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | India |
| Form subdivision | Periodicals. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | Asia |
| Form subdivision | Handbooks, manuals, etc. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pocha, Jehangir S. |
| 991 ## - | |
| -- | VIRTUA40 |
| 991 ## - | |
| -- | VTLSSORT0030*0080*0500*0820*2450*2460*2461*2462*2600*3000*5000*5001*5150*5920*6500*6501*6502*7000*9991 |
| 909 ## - | |
| -- | 1300 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 05/08/2009 | 658.8 POC | 0004455 | Reference | ||||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 27/04/2010 | 658.8 POC | 0004456 | 1 | Book |