The Blackwell encyclopedia of management. Marketing /
The Blackwell encyclopedia of management. Marketing /
Marketing
edited by Dale Littler.
- Malden, MA : Blackwell Pub., c2005.
- ix, 404 p. : ill. ; 26 cm.
- The Blackwell encyclopedia of management ; v. 9 .
Rev. ed. of: The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler. 1997.
Includes bibliographical references and index.
1405102543 (hardcover : alk. paper)
Marketing -- Dictionaries.
658.003 / LIT
658.003 / LIT
Rev. ed. of: The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler. 1997.
Includes bibliographical references and index.
1405102543 (hardcover : alk. paper)
Marketing -- Dictionaries.
658.003 / LIT
658.003 / LIT