Normal view MARC view ISBD view

Marketing management / (Record no. 126)

MARC details
000 -LEADER
fixed length control field	01582nam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063220.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0131963341
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780131963344
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780131963344
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121434
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301080031
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907242350
Level of effort used to assign classification	staff
--	200907242348
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	WIN
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	WIN [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Winer, Russell S.
245 ## - TITLE STATEMENT
Title	Marketing management /
Statement of responsibility, etc.	Russell S. Winer.
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Upper Saddle River, N.J. :
Name of publisher, distributor, etc.	Pearson Prentice Hall,
Date of publication, distribution, etc.	c2007.
300 ## - PHYSICAL DESCRIPTION
Extent	xxix, 458 p. :
Other physical details	col. ill. ;
Dimensions	29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 447-466) and indexes.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/toc/ecip068/2006004951.html"> http://www.loc.gov/catdir/toc/ecip068/2006004951.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000201020205000820100024502500260030005040505065008560*9992
909 ## -
--	133

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	24/07/2009		658.8 WIN [ Shelf 67 ]	0005936	1	Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.8 WIN [ Shelf 67 ]	0005935		Book