Beyond consumer marketing : (Record no. 1077)

MARC details
000 -LEADER
fixed length control field 01636nam a2200277 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063233.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761932585 (paper back)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109301201
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201302061744
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200908032331
Level of effort used to assign classification staff
-- 200908032330
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 381.0954
Item number PAN
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 381.0954
Item number PAN [ Shelf 77]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Panwar, J. S.,
Dates associated with a name 1948-
245 ## - TITLE STATEMENT
Title Beyond consumer marketing :
Remainder of title sectoral marketing and emerging trends /
Statement of responsibility, etc. J.S. Panwar.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi ;
-- Thousand Oaks, Calif. :
Name of publisher, distributor, etc. Response Books,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent 487 p. ;
Dimensions 21 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note The domestic market environment: opportunities and challenges -- Agricultural marketing: a low key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision India.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Target marketing
Geographic subdivision India.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision India
General subdivision Forecasting.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers
Geographic subdivision India.
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ublisher description
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0657/2004011012-d.html"> http://www.loc.gov/catdir/enhancements/fy0657/2004011012-d.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
-- able of contents only
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0657/2004011012-t.html"> http://www.loc.gov/catdir/enhancements/fy0657/2004011012-t.html</a>
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*5050*6500*6501*6502*6503*8560*8561*9992
909 ## -
-- 1092
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 03/08/2009   381.0954 PAN [ Shelf 77] 0004920   Reference
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