The handbook of marketing research : (Record no. 955)

MARC details
000 -LEADER
fixed length control field 01159nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063231.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 141290997X (cloth)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202111081302
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201302221307
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200908030103
Level of effort used to assign classification staff
-- 200908030103
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.83
Item number GRO
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number GRO [ Shelf 15 ]
245 ## - TITLE STATEMENT
Title The handbook of marketing research :
Remainder of title uses, misuses, and future advances /
Statement of responsibility, etc. edited by Rajiv Grover, Marco Vriens.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks :
Name of publisher, distributor, etc. SAGE Publications,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 705 p. :
Other physical details ill., ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Grover, Rajiv,
Dates associated with a name 1953-
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Vriens, Marco.
856 ## - ELECTRONIC LOCATION AND ACCESS
-- able of contents only
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/toc/ecip065/2005037844.html"> http://www.loc.gov/catdir/toc/ecip065/2005037844.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ublisher description
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0658/2005037844-d.html"> http://www.loc.gov/catdir/enhancements/fy0658/2005037844-d.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ontributor biographical information
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0734/2005037844-b.html"> http://www.loc.gov/catdir/enhancements/fy0734/2005037844-b.html</a>
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0500*0820*2450*2600*3000*5040*6500*7000*7001*8560*8561*8562*9992
909 ## -
-- 968
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 03/08/2009   658.83 GRO [ Shelf 15 ] 0001953   Reference
Copyright © 2026 Indian Institute of Management Shillong. All Rights Reserved.