The handbook of marketing research : uses, misuses, and future advances /
The handbook of marketing research : uses, misuses, and future advances /
edited by Rajiv Grover, Marco Vriens.
- Thousand Oaks : SAGE Publications, c2006.
- xi, 705 p. : ill., ; 26 cm.
Includes bibliographical references and index.
141290997X (cloth)
Marketing research.
658.83 / GRO
658.83 / GRO [ Shelf 15 ]
Includes bibliographical references and index.
141290997X (cloth)
Marketing research.
658.83 / GRO
658.83 / GRO [ Shelf 15 ]