Understanding consumer decision making : (Record no. 953)

MARC details
000 -LEADER
fixed length control field 01154nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063231.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0805817301 (cloth : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 080581731X (pbk. : alk. paper)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109271506
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201501211314
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201302151548
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200908030100
Level of effort used to assign classification staff
-- 200908030100
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.8342
Item number REY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number REY
-- [ Shelf 80]
245 ## - TITLE STATEMENT
Title Understanding consumer decision making :
Remainder of title the means-end approach to marketing and advertising strategy /
Statement of responsibility, etc. edited by Thomas J. Reynolds, Jerry C. Olson.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mahwah, N.J. :
Name of publisher, distributor, etc. L. Erlbaum,
Date of publication, distribution, etc. 2001.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 447 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Reynolds, Thomas J.
Fuller form of name (Thomas John),
Dates associated with a name 1947-
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Olson, Jerry C.
Fuller form of name (Jerry Corrie),
Dates associated with a name 1944-
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ublisher description
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0634/99047703-d.html"> http://www.loc.gov/catdir/enhancements/fy0634/99047703-d.html</a>
991 ## -
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909 ## -
-- 966
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 03/08/2009   658.8342 REY [ Shelf 80] 0004082   Reference
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