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Understanding consumer decision making : the means-end approach to marketing and advertising strategy /

Understanding consumer decision making : the means-end approach to marketing and advertising strategy / edited by Thomas J. Reynolds, Jerry C. Olson. - Mahwah, N.J. : L. Erlbaum, 2001. - xvii, 447 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0805817301 (cloth : alk. paper) 080581731X (pbk. : alk. paper)

Subjects--Topical Terms:
Consumer behavior.
Marketing -- Management.

LC Class. No.: 658.8342 / REY

Dewey Class. No.: 658.8342 / REY / [ Shelf 80]

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