The market research toolbox : (Record no. 941)

MARC details
000 -LEADER
fixed length control field 01174nam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063231.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412913187 (cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412913195 (pbk.)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109271512
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201302151257
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200908030037
Level of effort used to assign classification staff
-- 200908030036
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.83
Item number MCQ
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MCQ [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McQuarrie, Edward F.
245 ## - TITLE STATEMENT
Title The market research toolbox :
Remainder of title a concise guide for beginners /
Statement of responsibility, etc. Edward F. McQuarrie.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand, Oaks, Calif. :
Name of publisher, distributor, etc. SAGE Publications,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 205 p. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Methodology.
856 ## - ELECTRONIC LOCATION AND ACCESS
-- able of contents only
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/toc/ecip059/2005006695.html"> http://www.loc.gov/catdir/toc/ecip059/2005006695.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ublisher description
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0658/2005006695-d.html"> http://www.loc.gov/catdir/enhancements/fy0658/2005006695-d.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ontributor biographical information
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0734/2005006695-b.html"> http://www.loc.gov/catdir/enhancements/fy0734/2005006695-b.html</a>
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0201*0500*0820*1000*2450*2500*2600*3000*5040*6500*8560*8561*8562*9992
909 ## -
-- 954
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 03/08/2009   658.83 MCQ [ Shelf 80] 0002314   Reference
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