The market research toolbox : a concise guide for beginners /
McQuarrie, Edward F.
The market research toolbox : a concise guide for beginners / Edward F. McQuarrie. - 2nd ed. - Thousand, Oaks, Calif. : SAGE Publications, c2006. - xvi, 205 p. ; 24 cm.
Includes bibliographical references and index.
1412913187 (cloth) 1412913195 (pbk.)
Marketing research -- Methodology.
658.83 / MCQ
658.83 / MCQ [ Shelf 80]
The market research toolbox : a concise guide for beginners / Edward F. McQuarrie. - 2nd ed. - Thousand, Oaks, Calif. : SAGE Publications, c2006. - xvi, 205 p. ; 24 cm.
Includes bibliographical references and index.
1412913187 (cloth) 1412913195 (pbk.)
Marketing research -- Methodology.
658.83 / MCQ
658.83 / MCQ [ Shelf 80]