Marketing communications industry : (Record no. 930)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00977nam a2200253 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063231.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788178298689 (pbk. : alk. paper) |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201302141616 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 200908022353 |
| Level of effort used to assign classification | staff |
| -- | 200908022352 |
| -- | staff |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.800954 |
| Item number | JAI |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800954 |
| Item number | JAI [ Shelf 10] |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jain, Gautam Raj. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications industry : |
| Remainder of title | entrepreneurial case studies / |
| Statement of responsibility, etc. | Gautam Raj Jain, Raunica Ahluwalia. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi ; |
| -- | Thousand Oaks : |
| Name of publisher, distributor, etc. | Response Books, |
| Date of publication, distribution, etc. | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 189 p. ; |
| Dimensions | 18 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| Geographic subdivision | India. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | India. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| Geographic subdivision | India. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entrepreneurship |
| Geographic subdivision | India |
| Form subdivision | Case studies. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ahluwalia, Raunica, |
| Dates associated with a name | 1981- |
| 991 ## - | |
| -- | VIRTUA40 |
| 991 ## - | |
| -- | VTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*6500*6501*6502*6503*7000*9992 |
| 909 ## - | |
| -- | 943 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 02/08/2009 | 658.800954 JAI [ Shelf 10] | 0004964 | Reference |