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Marketing communications industry : entrepreneurial case studies /

Jain, Gautam Raj.

Marketing communications industry : entrepreneurial case studies / Gautam Raj Jain, Raunica Ahluwalia. - New Delhi ; Thousand Oaks : Response Books, c2008. - 189 p. ; 18 cm.

Includes bibliographical references and index.

ISBN: 9788178298689 (pbk. : alk. paper)

Subjects--Topical Terms:
Advertising -- India.
Marketing -- India.
Public relations -- India.
Entrepreneurship -- India -- Case studies.

LC Class. No.: 658.800954 / JAI

Dewey Class. No.: 658.800954 / JAI [ Shelf 10]

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