Principles of Marketing / (Record no. 5483)

MARC details
000 -LEADER
fixed length control field 00794cam a2200241 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063332.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016-022842
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789357055215
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202510301531
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 202510301530
Level of effort used to assign classification staff
Level of effort used to assign subject headings 202510301530
Level of effort used to assign classification staff
-- 202510301519
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Principles of Marketing /
Statement of responsibility, etc. Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement Nineteen edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chennai :
Name of publisher, distributor, etc. Pearson ,
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent xxiv,736 pages ;
Dimensions 29 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.),
Relator term author.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Balasubramannian,Sridhar
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Agnihotri,Prafulla
991 ## -
-- VIRTUA
991 ## -
-- VTLSSORT0080*0100*0200*0820*1000*2450*2500*2600*3000*6500*7000*7001*7002*9992
909 ## -
-- 6074
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type Date last seen Date last checked out
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018579   Reference    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018580 1 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018581 2 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018582 3 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018583 4 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018584 5 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018585 6 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018586 7 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025 3 658.8 KOT 0018587 8 Book 06/02/2026 06/02/2026
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018588 9 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018589 10 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018590 11 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018591 12 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018592 13 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018593 14 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018594 15 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018595 16 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018596 17 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018597 18 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018598 19 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018599 20 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018600 21 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018601 22 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018602 23 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018603 24 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018604 25 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018605 26 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018606 27 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018607 28 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018608 29 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018609 30 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018610 31 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018611 32 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018612 33 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018613 34 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018614 35 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018615 36 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018616 37 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018617 38 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018618 39 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018619 40 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018620 41 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018621 42 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018622 43 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018623 44 Book    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 30/10/2025   658.8 KOT 0018624 45 Book    
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