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Principles of Marketing /

Kotler, Philip

Principles of Marketing / Philip Kotler, Gary Armstrong. - Nineteen edition. - Chennai : Pearson , 2023 - xxiv,736 pages ; 29 cm

ISBN: 9789357055215

LCCN: 2016-022842

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / KOT

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