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Rural marketing / (Record no. 5466)

MARC details
000 -LEADER
fixed length control field	00839cam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063332.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2012-337056
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789356063150
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202412051632
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	202412051630
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	202412051521
Level of effort used to assign classification	staff
--	202412051516
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	KAS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kashyap, Pradeep.
245 ## - TITLE STATEMENT
Title	Rural marketing /
Statement of responsibility, etc.	Pradeep Kashyap ; [foreword by Jagdish N. Sheth].
250 ## - EDITION STATEMENT
Edition statement	4thed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Delhi :
Name of publisher, distributor, etc.	Pearson Education,
Date of publication, distribution, etc.	2012.
300 ## - PHYSICAL DESCRIPTION
Extent	xxvi, 335 p. :
Other physical details	ill. ;
Dimensions	28 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 325 to 335) and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Small business marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Target marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Rural industries
991 ## -
--	VIRTUA
991 ## -
--	VTLSSORT0080010002000820100024502500260030005040650065016502*9992
909 ## -
--	6056

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Copy number	Koha item type
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/12/2024	658.8 KAS	0016759		Reference
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/12/2024	658.8 KAS	0016760	1	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/12/2024	658.8 KAS	0016761	2	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/12/2024	658.8 KAS	0016762	3	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/12/2024	658.8 KAS	0016763	4	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/12/2024	658.8 KAS	0016764	5	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/12/2024	658.8 KAS	0016765	6	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/12/2024	658.8 KAS	0016766	7	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/12/2024	658.8 KAS	0016767	8	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/12/2024	658.8 KAS	0016768	9	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/12/2024	658.8 KAS	0016769	10	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/12/2024	658.8 KAS	0016770	11	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/12/2024	658.8 KAS	0016771	12	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/12/2024	658.8 KAS	0016772	13	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/12/2024	658.8 KAS	0016773	14	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/12/2024	658.8 KAS	0016774	15	Book