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Rural marketing /

Kashyap, Pradeep.

Rural marketing / Pradeep Kashyap ; [foreword by Jagdish N. Sheth]. - 4thed. - Delhi : Pearson Education, 2012. - xxvi, 335 p. : ill. ; 28 cm

Includes bibliographical references (p. 325 to 335) and indexes.

ISBN: 9789356063150

LCCN: 2012-337056

Subjects--Topical Terms:
Small business marketing
Target marketing
Rural industries

Dewey Class. No.: 658.8 / KAS

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