Normal view MARC view ISBD view

Marketing strategy / (Record no. 5456)

MARC details
000 -LEADER
fixed length control field	00885cam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063332.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2009-943533
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789355738486
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202409111636
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	202409111615
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	202409111548
Level of effort used to assign classification	staff
--	202409111542
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Item number	FER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Ferrell, O. C.
245 ## - TITLE STATEMENT
Title	Marketing strategy /
Statement of responsibility, etc.	O.C. Ferrell, Michael D. Hartline and Bryan W. Hochstein
250 ## - EDITION STATEMENT
Edition statement	8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Cengage Learning,
Date of publication, distribution, etc.	c2022
300 ## - PHYSICAL DESCRIPTION
Extent	xix, 536p. :
Other physical details	ill. ;
Dimensions	26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Hartline, Michael D.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Hochstein,Bryan W
991 ## -
--	VIRTUA
991 ## -
--	VTLSSORT008001000200082010002450250026003000504065006501700070019992
909 ## -
--	6046

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type	Date due
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	11/09/2024		658.802 FER	0016653		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	11/09/2024		658.802 FER	0016654	1	Book	28/05/2025