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Marketing strategy /

Ferrell, O. C.

Marketing strategy / O.C. Ferrell, Michael D. Hartline and Bryan W. Hochstein - 8th ed. - New Delhi : Cengage Learning, c2022 - xix, 536p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9789355738486

LCCN: 2009-943533

Subjects--Topical Terms:
Marketing -- Management.
Marketing -- Management

Dewey Class. No.: 658.802 / FER

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