Advertising and promotion : (Record no. 5409)

MARC details
000 -LEADER
fixed length control field 00929cam a22002538i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063331.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016-054719
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789354600807
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202406261050
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 202406261048
Level of effort used to assign classification staff
Level of effort used to assign subject headings 202406261047
Level of effort used to assign classification staff
Level of effort used to assign subject headings 202406261046
Level of effort used to assign classification staff
-- 202406261043
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
245 ## - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch , Michael A. Belch & Keyoor Purani
250 ## - EDITION STATEMENT
Edition statement 12th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chennai :
Name of publisher, distributor, etc. McGraw-Hill Education,
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 712 pages .:
Other physical details ill ;
Dimensions 24 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Purani , Keyoor
991 ## -
-- VIRTUA
991 ## -
-- VTLSSORT0080*0100*0200*0820*1000*2450*2500*2600*3000*6500*6501*6502*7000*7001*9992
909 ## -
-- 5999
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/06/2024   659.1 BEL 0015813   Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/06/2024   659.1 BEL 0015814 1 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/06/2024   659.1 BEL 0015815 2 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/06/2024   659.1 BEL 0015816 3 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/06/2024   659.1 BEL 0015817 4 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/06/2024   659.1 BEL 0015818 5 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/06/2024   659.1 BEL 0015819 6 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/06/2024   659.1 BEL 0015820 7 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/06/2024   659.1 BEL 0015821 8 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/06/2024   659.1 BEL 0015822 9 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/06/2024   659.1 BEL 0015823 10 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/06/2024   659.1 BEL 0015824 11 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/06/2024   659.1 BEL 0015825 12 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/06/2024   659.1 BEL 0015826 13 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/06/2024   659.1 BEL 0015827 14 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 02/07/2025   659.1 BEL 0017450 15 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 02/07/2025   659.1 BEL 0017451 16 Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 02/07/2025   659.1 BEL 0017452 17 Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 02/07/2025   659.1 BEL 0017453 18 Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 02/07/2025   659.1 BEL 0017454 19 Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 02/07/2025   659.1 BEL 0017455 20 Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 02/07/2025   659.1 BEL 0017456 21 Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 02/07/2025   659.1 BEL 0017457 22 Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 02/07/2025   659.1 BEL 0017458 23 Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 02/07/2025   659.1 BEL 0017459 24 Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 02/07/2025   659.1 BEL 0017460 25 Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 02/07/2025   659.1 BEL 0017461 26 Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 02/07/2025   659.1 BEL 0017462 27 Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 02/07/2025   659.1 BEL 0017463 28 Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 02/07/2025   659.1 BEL 0017464 29 Reference
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