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Advertising and promotion : an integrated marketing communications perspective /

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch , Michael A. Belch & Keyoor Purani - 12th edition. - Chennai : McGraw-Hill Education, 2023 - xxxi, 712 pages .: ill ; 24 cm

ISBN: 9789354600807

LCCN: 2016-054719

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

Dewey Class. No.: 659.1 / BEL

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