Normal view MARC view ISBD view

Political marketing : (Record no. 5316)

MARC details
000 -LEADER
fixed length control field	00903cam a22002294i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063330.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781138493810
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202504231613
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	202501241629
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	202311301202
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	202311301200
Level of effort used to assign classification	staff
--	202311301150
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	324.73
Item number	LEE [Shelf 3 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Lees-Marshment, Jennifer.
245 ## - TITLE STATEMENT
Title	Political marketing :
Remainder of title	principles and applications /
Statement of responsibility, etc.	Jennifer Lees-Marshment.
250 ## - EDITION STATEMENT
Edition statement	Second edition.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Milton Park, Abingdon, Oxon ;
--	New York :
Name of producer, publisher, distributor, manufacturer	Routledge,
Date of production, publication, distribution, manufacture, or copyright notice	2014.
300 ## - PHYSICAL DESCRIPTION
Extent	xiv, 273 pages :
Other physical details	illustrations ;
Dimensions	26 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Campaign management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Political campaigns.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Political aspects.
991 ## -
--	VIRTUA
991 ## -
--	VTLSSORT0080020008201000245025002640300050406500650165029992
909 ## -
--	5903

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Copy number	Koha item type
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	30/11/2023	324.73 LEE [Shelf 3 ]	0014105		Reference
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	30/11/2023	324.73 LEE [Shelf 3 ]	0014106	1	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	30/11/2023	324.73 LEE [Shelf 3 ]	0014107	2	Book