Political marketing : principles and applications /
Lees-Marshment, Jennifer.
Political marketing : principles and applications / Jennifer Lees-Marshment. - Second edition. - xiv, 273 pages : illustrations ; 26 cm
Includes bibliographical references and index.
9781138493810
Campaign management.
Political campaigns.
Marketing -- Political aspects.
324.73 / LEE [Shelf 3 ]
Political marketing : principles and applications / Jennifer Lees-Marshment. - Second edition. - xiv, 273 pages : illustrations ; 26 cm
Includes bibliographical references and index.
9781138493810
Campaign management.
Political campaigns.
Marketing -- Political aspects.
324.73 / LEE [Shelf 3 ]