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Handbook of marketing / (Record no. 5160)

MARC details
000 -LEADER
fixed length control field	00765cam a2200217 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063328.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2003-268088
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781412921206
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202111081259
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201810311315
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201712291623
Level of effort used to assign classification	staff
--	201712291622
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	WEI [ Shelf 15 ]
245 ## - TITLE STATEMENT
Title	Handbook of marketing /
Statement of responsibility, etc.	edited by Barton Weitz and Robin Wensley.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Thousand Oaks :
Name of publisher, distributor, etc.	SAGE,
Date of publication, distribution, etc.	2002.
300 ## - PHYSICAL DESCRIPTION
Extent	xix, 582 p. :
Other physical details	ill. ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Weitz, Barton A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Wensley, Robin,
Dates associated with a name	1944-
991 ## -
--	VIRTUA
991 ## -
--	VTLSSORT00800100020008202450260030005040650070007001*9992
909 ## -
--	5708

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	29/12/2017		658.8 WEI [ Shelf 15 ]	0012274		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	29/12/2017		658.8 WEI [ Shelf 15 ]	0012275	1	Book