Marketing analytics : (Record no. 5018)

MARC details
000 -LEADER
fixed length control field 00992nam a2200265 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063326.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013-954089
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126548620
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110121605
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201607081630
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201605121059
Level of effort used to assign classification staff
-- 201605121056
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80072
Item number WIN [ Shelf No. 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Winston, Wayne L.,
Relator term author.
245 ## - TITLE STATEMENT
Title Marketing analytics :
Remainder of title data-driven techniques with Microsoft Excel /
Statement of responsibility, etc. Wayne L. Winston.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Indianapolis, IN :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons,
Date of production, publication, distribution, manufacture, or copyright notice [2014]
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 690 pages :
Other physical details illustrations ;
Dimensions 24 cm
500 ## - GENERAL NOTE
General note Includes index.
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Microsoft Excel (Computer file)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Data processing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic spreadsheets.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element EXCEL.
Source of heading or term gnd
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Source of heading or term gnd
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Datenanalyse.
Source of heading or term gnd
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0100*0200*0820*1000*2450*2640*3000*5000*6300*6500*6501*6502*6503*6504*9992
909 ## -
-- 5561
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 12/05/2016 1 658.80072 WIN [ Shelf No. 67 ] 0012044 03/03/2026 07/02/2026   Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 12/05/2016   658.80072 WIN [ Shelf No. 67 ] 0012045 24/03/2026   1 Book
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