Marketing analytics : data-driven techniques with Microsoft Excel /
Winston, Wayne L.,
Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston. - xxx, 690 pages : illustrations ; 24 cm
Includes index.
9788126548620
2013-954089
Microsoft Excel (Computer file)
Marketing research -- Data processing.
Electronic spreadsheets.
EXCEL.
Marketing.
Datenanalyse.
658.80072 / WIN [ Shelf No. 67 ]
Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston. - xxx, 690 pages : illustrations ; 24 cm
Includes index.
9788126548620
2013-954089
Microsoft Excel (Computer file)
Marketing research -- Data processing.
Electronic spreadsheets.
EXCEL.
Marketing.
Datenanalyse.
658.80072 / WIN [ Shelf No. 67 ]