Brand breakout : (Record no. 5004)

MARC details
000 -LEADER
fixed length control field 01079nam a22002535a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063325.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781137467591 (pbk.)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202111121250
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201711031628
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201601061547
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201601061546
Level of effort used to assign classification staff
-- 201601061543
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KUM [ Shelf 80 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, Nirmalya,
Relator term author.
245 ## - TITLE STATEMENT
Title Brand breakout :
Remainder of title how emerging market brands will go global /
Statement of responsibility, etc. Nirmalya Kumar & Jan-Benedict E.M. Steenkamp.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Basingstoke :
Name of publisher, distributor, etc. Palgrave Macmillan,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 256 p. :
Other physical details illustrations ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Originally published: 2013.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
Geographic subdivision Developing countries.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
Geographic subdivision Developing countries.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Steenkamp, Jan-Benedict E. M.,
Relator term author.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0820*1000*2450*2600*3000*5000*5040*6500*6501*6502*6503*7000*9992
909 ## -
-- 5546
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 06/01/2016   658.827 KUM [ Shelf 80 ] 0012009   Reference
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