Brand breakout : how emerging market brands will go global /
Kumar, Nirmalya,
Brand breakout : how emerging market brands will go global / Nirmalya Kumar & Jan-Benedict E.M. Steenkamp. - Basingstoke : Palgrave Macmillan, 2015. - xx, 256 p. : illustrations ; 24 cm.
Originally published: 2013.
Includes bibliographical references and index.
9781137467591 (pbk.)
Branding (Marketing)
Brand name products.
Branding (Marketing) -- Developing countries.
Brand name products -- Developing countries.
658.827 / KUM [ Shelf 80 ]
Brand breakout : how emerging market brands will go global / Nirmalya Kumar & Jan-Benedict E.M. Steenkamp. - Basingstoke : Palgrave Macmillan, 2015. - xx, 256 p. : illustrations ; 24 cm.
Originally published: 2013.
Includes bibliographical references and index.
9781137467591 (pbk.)
Branding (Marketing)
Brand name products.
Branding (Marketing) -- Developing countries.
Brand name products -- Developing countries.
658.827 / KUM [ Shelf 80 ]