Strategy in Advertising- Online Strategy, Content & Community Building and BTL Activation strategies for firms across industry domains / (Record no. 4493)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00950nam a2200229 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063318.0 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| -- | 201406191611 |
| -- | staff |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.144 |
| Item number | TRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tripathy, Sushree Lipsita (2012PGP099) |
| 245 ## - TITLE STATEMENT | |
| Title | Strategy in Advertising- Online Strategy, Content & Community Building and BTL Activation strategies for firms across industry domains / |
| Statement of responsibility, etc. | Sushree Lipsita Tripathy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Shillong: |
| Name of publisher, distributor, etc. | Rajiv Gandhi Indian Institute of Management, |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 23p. : |
| Dimensions | 29cm |
| 490 ## - SERIES STATEMENT | |
| Series statement | Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrial management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Web search engines |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 991 ## - | |
| -- | VIRTUA40 |
| 991 ## - | |
| -- | VTLSSORT0080*0820*1000*2450*2600*3000*4900*6500*6501*6502*6503*6504*9992 |
| 909 ## - | |
| -- | 5024 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 19/06/2014 | 659.144 TRI | 0011232 | Reports |