Strategy in Advertising- Online Strategy, Content & Community Building and BTL Activation strategies for firms across industry domains /
Tripathy, Sushree Lipsita (2012PGP099)
Strategy in Advertising- Online Strategy, Content & Community Building and BTL Activation strategies for firms across industry domains / Sushree Lipsita Tripathy - Shillong: Rajiv Gandhi Indian Institute of Management, 2014 - 23p. : 29cm - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014) .
Marketing
Mass media
Industrial management
Web search engines
Internet marketing
659.144 / TRI
Strategy in Advertising- Online Strategy, Content & Community Building and BTL Activation strategies for firms across industry domains / Sushree Lipsita Tripathy - Shillong: Rajiv Gandhi Indian Institute of Management, 2014 - 23p. : 29cm - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014) .
Marketing
Mass media
Industrial management
Web search engines
Internet marketing
659.144 / TRI