Impact of advertisements on children in influencing family buying decisions / (Record no. 4308)

MARC details
000 -LEADER
fixed length control field 00828nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063316.0
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201401311231
Level of effort used to assign nonsubject heading access points staff
-- 201401311229
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.10835
Item number KAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kammili, Prasad T.S.
245 ## - TITLE STATEMENT
Title Impact of advertisements on children in influencing family buying decisions /
Statement of responsibility, etc. Prasad T.S. Kammili
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hyderabad :
Name of publisher, distributor, etc. Jawaharlal Nehru Technology University,
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 889p. :
Other physical details ill. tab. ;
Dimensions 29 cm
490 ## - SERIES STATEMENT
Series statement A synopsis submitted in the partial fulfillment of the requirements for the award of the award of the degree of Doctor of Philosophy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media and children.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Children
General subdivision Attitudes.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0820*1000*2450*2600*3000*4900*6500*6501*6502*9992
909 ## -
-- 4834
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 31/01/2014   659.10835 KAM 0010988 1 Reports
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 07/07/2014   659.10835 KAM 0011318   Reports
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