Impact of advertisements on children in influencing family buying decisions /
Kammili, Prasad T.S.
Impact of advertisements on children in influencing family buying decisions / Prasad T.S. Kammili - Hyderabad : Jawaharlal Nehru Technology University, 2013 - 889p. : ill. tab. ; 29 cm - A synopsis submitted in the partial fulfillment of the requirements for the award of the award of the degree of Doctor of Philosophy .
Mass media and children.
Advertising.
Children -- Attitudes.
659.10835 / KAM
Impact of advertisements on children in influencing family buying decisions / Prasad T.S. Kammili - Hyderabad : Jawaharlal Nehru Technology University, 2013 - 889p. : ill. tab. ; 29 cm - A synopsis submitted in the partial fulfillment of the requirements for the award of the award of the degree of Doctor of Philosophy .
Mass media and children.
Advertising.
Children -- Attitudes.
659.10835 / KAM