Mobile marketing : (Record no. 404)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00700nam a2200205 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063223.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750667470 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202110081132 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201301210427 |
| Level of effort used to assign classification | staff |
| -- | 200907280438 |
| -- | staff |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.872 |
| Item number | MIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | MIC [ Shelf 71 ] |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Michael, Alex. |
| 245 ## - TITLE STATEMENT | |
| Title | Mobile marketing : |
| Remainder of title | achieving competitive advantage through wireless technology / |
| Statement of responsibility, etc. | Alex Michael and Ben Salter. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Burlington: |
| Name of publisher, distributor, etc. | Butterworht-Heinemann, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 236 p. ; |
| Dimensions | 22 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mobile marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Salter, Ben. |
| 991 ## - | |
| -- | VIRTUA40 |
| 991 ## - | |
| -- | VTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*6500*7000*9992 |
| 909 ## - | |
| -- | 411 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 28/07/2009 | 658.872 MIC [ Shelf 71 ] | 0005336 | 1 | Book | |||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 28/07/2009 | 658.872 MIC [ Shelf 71 ] | 0005335 | Reference |