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Mobile marketing : achieving competitive advantage through wireless technology /

Michael, Alex.

Mobile marketing : achieving competitive advantage through wireless technology / Alex Michael and Ben Salter. - Burlington: Butterworht-Heinemann, 2006. - 236 p. ; 22 cm.

ISBN: 0750667470

Subjects--Topical Terms:
Mobile marketing.

LC Class. No.: 658.872 / MIC

Dewey Class. No.: 658.872 / MIC [ Shelf 71 ]

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