Understanding the path to purchase of Smartphones and identify the influencers leading to the adoption of this category / (Record no. 3907)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00960nam a2200193 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063311.0 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201211120432 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201211050142 |
| Level of effort used to assign classification | staff |
| Level of effort used to assign subject headings | 201211050034 |
| Level of effort used to assign classification | staff |
| Level of effort used to assign subject headings | 201211050019 |
| Level of effort used to assign classification | staff |
| -- | 201211050014 |
| -- | staff |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | AKH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Akhtar |
| Numeration | Sana Parvez (2010PGP069) |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding the path to purchase of Smartphones and identify the influencers leading to the adoption of this category / |
| Statement of responsibility, etc. | Sana Parvez Akhtar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Shillong: |
| Name of publisher, distributor, etc. | Rajiv Gandhi Indian Institute of Management |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 17p.: |
| Other physical details | ill. fig, table; |
| Dimensions | 29cm |
| 490 ## - SERIES STATEMENT | |
| Series statement | Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2010-2012) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| General subdivision | Marketing Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Research |
| General subdivision | Consumer Behaviour |
| 991 ## - | |
| -- | VIRTUA40 |
| 991 ## - | |
| -- | VTLSSORT0080*0820*1000*2450*2600*3000*4900*6500*6501*9992 |
| 909 ## - | |
| -- | 4421 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 05/11/2012 | 658.8342 AKH | 0010448 | Reports |