Understanding the path to purchase of Smartphones and identify the influencers leading to the adoption of this category /
Akhtar Sana Parvez (2010PGP069)
Understanding the path to purchase of Smartphones and identify the influencers leading to the adoption of this category / Sana Parvez Akhtar - Shillong: Rajiv Gandhi Indian Institute of Management 2011 - 17p.: ill. fig, table; 29cm - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2010-2012) .
Management -- Marketing Research
Consumer Research -- Consumer Behaviour
658.8342 / AKH
Understanding the path to purchase of Smartphones and identify the influencers leading to the adoption of this category / Sana Parvez Akhtar - Shillong: Rajiv Gandhi Indian Institute of Management 2011 - 17p.: ill. fig, table; 29cm - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2010-2012) .
Management -- Marketing Research
Consumer Research -- Consumer Behaviour
658.8342 / AKH