Normal view MARC view ISBD view

Advertising management : (Record no. 384)

MARC details
000 -LEADER
fixed length control field	00894nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063223.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8131509128
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110081610
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301210442
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201301210439
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201212050205
Level of effort used to assign classification	staff
--	200907280341
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	659.1
Item number	OGU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	OGU [ Shelf 72 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	O'Guinn, Thomas C.
245 ## - TITLE STATEMENT
Title	Advertising management :
Remainder of title	with integrated brand promotion /
Statement of responsibility, etc.	Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Delhi :
Name of publisher, distributor, etc.	South-western,
Date of publication, distribution, etc.	2009.
300 ## - PHYSICAL DESCRIPTION
Extent	648 p. ;
Dimensions	26 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Allen, Chris T.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Semenik, Richard J.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	<a href=" http://10.10.1.6/eresource/AdvertisingManagement/ColourPlate.pdf "> http://10.10.1.6/eresource/AdvertisingManagement/ColourPlate.pdf </a>
Link text	Download PDF
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502600300065007000700185609992
909 ## -
--	391

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/07/2009		659.1 OGU [ Shelf 72 ]	0006424		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/07/2009		659.1 OGU [ Shelf 72 ]	0006425	1	Book