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Advertising management : with integrated brand promotion /

O'Guinn, Thomas C.

Advertising management : with integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik. - Delhi : South-western, 2009. - 648 p. ; 26 cm.

ISBN: 8131509128

Subjects--Topical Terms:
Advertising management.

LC Class. No.: 659.1 / OGU

Dewey Class. No.: 659.1 / OGU [ Shelf 72 ]

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