Normal view MARC view ISBD view

Advertising management : (Record no. 383)

MARC details
000 -LEADER
fixed length control field	00673nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063223.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0074517802
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0074517805
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110081612
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301210441
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201212050217
Level of effort used to assign classification	staff
--	200907280336
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	659.1
Item number	MOH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	MOH [ Shelf 72 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Mohan, Mahendra.
245 ## - TITLE STATEMENT
Title	Advertising management :
Remainder of title	Concepts and cases /
Statement of responsibility, etc.	Mahendra Mohan.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Tata McGraw-Hill,
--	989.
300 ## - PHYSICAL DESCRIPTION
Extent	418 p. ;
Dimensions	26 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising management.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200020105000820100024502600300065009992
909 ## -
--	390

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/07/2009		659.1 MOH [ Shelf 72 ]	0005123		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/07/2009		659.1 MOH [ Shelf 72 ]	0005124	1	Book